Online Demo

See key features of the SmartChoices Tool in a self-guided online experience.

1 on 1 Personalized Demo

Get a customized tour of the SmartChoices tool from a senior living expert.

A simple and proven New way to increase your occupancy.

The end of expensive and uncertain marketing for senior living communities.

How SmartChoices Tool works

SmartChoices is an advanced digital marketing tool for senior living communities. It provides a proven way to schedule more tours with better qualified residents and their families without paying for each lead.

Smart Choices works on your website. When prospective future residents are looking for care and evaluating options, SmartChoices uses advanced survey methods to provide useful information for families who want to determine the most appropriate level of care.

SmartChoices engages people and provides relevant content that positions you with more expertise. Your marketing messages are no longer general and generic, but specific and impactful.

The average time it takes for the prospective resident to complete the survey is less than two minutes. The questions can also be answered by a family member who is involved in the process of determining care options.

See the survey in action

View Demo

What makes SmartChoices Tool so effective?

Information collected in the survey by the SmartChoices tool is shared with designated members of your sales and marketing team. You make this decision. Your team can then use this data to deliver specific and targeted follow-up marketing emails with the prospective resident’s family. We can help you automate this with our marketing bundle.

In some situations, the need for care is immediate. In other situations, the sales cycle is significantly longer. For independent and assisted living, this could be a 2-year process. Memory care and behavioral care timelines shrink.

Based on the needs of the prospective resident, determined by SmartChoices, marketing outreach and follow-up is tailored to address individual timelines of the decision-making process.

The Performance is proven so you can use SmartChoices Tool with confidence.

SmartChoices delivers an average 20% conversion rate… visitors to a community’s website who take the time to complete using the tool.

In some situations, the need for care is immediate. In other situations, the sales cycle is significantly longer. For independent and assisted living, this could be a 2-year process. Memory care and behavioral care timelines shrink.

Engagement is 7.33%… people who respond to one of the SmarChoice “Calls To Action” so they can schedule a tour.

“We Have People Living Here Now
Because Of The SmartChoices Tool.”
“The big breakthrough for us was seeing how it does so much more than just get
people to the site.
“It simplifies the entire sales and marketing process and speeds things up. One
thing we really like about the process is how it lets us stay in touch with
interested people who don’t book a tour right away. We finally have an easy way
to stay in touch with these folks to keep them from falling through the cracks.”

John Scott Williams

Fellowship Square, Mesa, AZ

Not only will you book more tours, but you will also gain highly qualified prospective future residents.

People visiting your community to take a tour are met by a member of your team who knows their needs, since this information has already been collected by the SmartChoices Tool. Your representative is informed, prepared, and is a more valuable resource to the prospective resident.

The family taking the tour arrives at your community already knowing that you can both recommend and provide an appropriate level of care, and address the needs of the future resident.

The nature of the tour changes. It becomes more of a confirmation of a decision and less of an exploration.

We take care of the technology, you take care of the tours.

The tool is displayed on a dedicated page of the community’s website. It is professionally installed by a ConversionFormula developer, or your website management team.

The community’s sales or marketing director accesses a dashboard which provides metrics on usage.

There are no complicated processes to learn and no technical maintenance for your team. Launch SmartChoice, set up your follow-up marketing, and schedule tours.

There are no exorbitant maintenance fees or hidden expenses. You know what the exact investment is up front.

Finally, you can invest in Marketing that is highly cost-effective and 100% accountable.

The monthly subscription gives you a complete portfolio of marketing and tech tools:

Marketing Email setup & delivery.

Facebook pixel integration and coding- this allows you to re-target prospective residents and track website data with Facebook.

Specific prospective resident information along with detailed answers to intimate questions.

Google analytics integration.

Video capabilities so you can target specific messages to segments in need of a particular level of care.

….and more.

Online Demo

See key features of the SmartChoices Tool in a self-guided online experience.

1 on 1 Personalized Demo

Get a customized tour of the SmartChoices tool from a senior living expert.

A simple and proven New way to increase your occupancy.

This is a complete marketing solution.

Everything is installed. You get all the follow-up campaigns for you to keep in touch with prospective residents, schedule tours, and manage multiple sales cycles with automated email messages.

F.A.Q.

Click the question to view an answer.

Q: Is there a contract or long term agreement?

A:  No, You can cancel at any time prior to your next billing period.

Q:  Can I change the questions and answers?

A:  Yes, if you have the Marketing Bundle you have the ability to customize the questions and answers.

Q:  Is there a set up fee?

A:  No, the set up fee is included in the first monthly payment.

Q:  Can our communities branding guidelines be used with the Tool?

A:  Yes, we will use your branding guidelines along with your logo to match your website.

Q:  Can we upgrade to the Marketing Bundle if we start with the Standard?

A:  Yes.

Fill out this form to view a  SmartChoicesTool  demo and our pricing.

Fill out this form to view a  SmartChoicesTool  demo and our pricing.

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