Digital Marketing tactics & strategy change very quickly and if you are not evolving your senior living & care community may be getting left behind. Don’t romanticize the past and question everything. What is my ROI of my current strategy? Do I have a current strategy? Watch our video to learn how.
Are you making the same digital marketing mistakes
over and over again?
Hey everyone – I’m Scott R. Wells and I want to share a story with you
There’s a story about 2 elk hunters
Who were flown into a remote location in Alaska
By the end of the hunt, they had 4 elk to bring home
When the pilot returned to take them out of the valley
The pilot saw the 4 elk and said, we have a problem
The plane can only carry 2 elk
The hunters were outraged, they said listen,
We were here just last year
and the plane that carried us out was the same…
The weather… the same… and we had 4 elk then too
The pilot says, well ok, you guys must know more than me
So, they loaded up the elk, the hunters, and the pilot
and took off.
The plane started climbing out of the valley
but began to lose altitude
The engine sputtered and it crashed.
As they stumbled out of the wreckage,
One hunter asks the other if he knew where they were
He said I don’t know for sure
But, I think about a mile from where we crashed last year
To err is human, surely
but why do we get stuck in this pattern
making the same errors over and over again
Well, this happens because under stress
we tend to revert back to things we know
things we have done in the past
we tend to romanticize the past
Instead of evolving and growing
Now, I see a lot of progress and discussion around
Advancements in Delivery of Care
And improving the look and feel of your community
And, why is this?
Well, it’s happening because
Technology and medicine are advancing
Creating progress in extending the quality of life
Today’s resident is different from yesterday’s resident
And the family members who may be involved in the process
Are also different.
They expect a more contemporary look and feel
And This progress is tremendous
But, I would ask you
are you giving the same type of scrutiny to your
Digital Marketing and sales efforts.
Are you questioning the current strategies?
Are you digging into the ROI of those strategies?
Are you taking into account this new, more tech-savvy resident?
Are you taking into account that they don’t interact
On the internet, like they did even 5 years ago,
Today’s future resident demands value
They demand a more interactive experience
And those that provide this experience will win.
This is a delicate dance between
Avoiding the shiny object syndrome,
But not being blind to advantages
your community Can leverage.
Question everything and make sure
You are not stuck with outdated strategies
The repel your future resident rather than attract them
Thanks for joining me.