by Scott R. Wells | Aug 19, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Your senior living digital marketing does not stop once you get a resident. If you have happy residents then you have to get them talking and sharing their story. Step 7: Advocate You now have a happy resident who has been comfortably living in your community. The...
by Scott R. Wells | Aug 15, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Now that you have a new resident, your senior living marketing takes the next step into the Ascend stage where you find opportunities to maximize revenue. Step 6: Ascend Congratulations, you have successfully graduated to the Ascend step – where we now have a new...
by Scott R. Wells | Aug 9, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
In this video, Scott R. Wells dives into how a tour can make or break your senior living marketing plan & strategy. This is where you take control and establish your community as the ultimate prize. Step 5: Excite At this point in the Resident Value Journey, you...
by Scott R. Wells | Aug 8, 2019 | Assisted Living Marketing, Content Marketing, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Senior Living Marketing is stepping into high gear with the Convert Stage. In the last step of the Resident Value Journey, we generated a lead by providing value. Now, it is time to nurture and encourage that lead to exchange something of great value to them –...
by Scott R. Wells | Aug 4, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Senior living marketing and creating your resident value journey hinges on creating new leads – this is the lifeblood of any marketing strategy. In this step, we convert visitors to leads! Step 3: Subscribe At this point in our journey, our prospective resident...
