by Scott R. Wells | Jul 31, 2019 | Assisted Living Marketing, Content Marketing, customer value journey, Local SEO, Paid Media, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing
Crafting your senior housing Resident Value Journey began with Awareness. The second step in the Resident Value Journey is creating Engagement. Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....
by Scott R. Wells | Jul 29, 2019 | Content Marketing, customer value journey, Customer Value Optimization, Link Building, Resident Acquisition Model RAM, Resident Value Journey, SEO, SmartChoices Tool
Let’s dive into the Resident Value Journey after we set the foundation for your senior living marketing foundation in our last video. Step 1: Awareness Before someone can become a new resident – awareness needs to happen. They must know your community exists,...
by Scott R. Wells | Nov 13, 2018 | customer value journey, Resident Acquisition Model RAM, Resident Value Journey, SEO, SmartChoices Tool
Is your senior living community looking outside the box with Digital Marketing? Sometimes, we need to rely on the aspects of what we want and look outside of the normal solutions to find what we need. Scott explores this in today’s video. Are You Looking For A...
by Scott R. Wells | Apr 13, 2018 | Content Marketing, customer value journey, Local SEO, Resident Value Journey, Tips & advices
Last time, we discussed the importance of the resident value journey on your senior living community. And we tried to explain the resident value journey in terms of dating someone new. We went from that first introduction all the way to getting more info and more time...
