Step 2 of the Resident Value Journey – Engagement

by | Jul 31, 2019 | Assisted Living Marketing, Content Marketing, customer value journey, Local SEO, Paid Media, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing

Crafting your senior housing Resident Value Journey began with Awareness.  The second step in the Resident Value Journey is creating Engagement.  Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....

Step 1 of the Resident Value Journey – Awareness

by | Jul 29, 2019 | Content Marketing, customer value journey, Customer Value Optimization, Link Building, Resident Acquisition Model RAM, Resident Value Journey, SEO, SmartChoices Tool

Let’s dive into the Resident Value Journey after we set the foundation for your senior living marketing foundation in our last video. Step 1: Awareness Before someone can become a new resident – awareness needs to happen.  They must know your community exists,...
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