Step 2 of the Resident Value Journey – Engagement

Crafting your senior housing Resident Value Journey began with Awareness.  The second step in the Resident Value Journey is creating Engagement.  Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....

Step 1 of the Resident Value Journey – Awareness

Let’s dive into the Resident Value Journey after we set the foundation for your senior living marketing foundation in our last video. Step 1: Awareness Before someone can become a new resident – awareness needs to happen.  They must know your community exists,...