by Scott R. Wells | Aug 8, 2019 | Assisted Living Marketing, Content Marketing, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Senior Living Marketing is stepping into high gear with the Convert Stage. In the last step of the Resident Value Journey, we generated a lead by providing value. Now, it is time to nurture and encourage that lead to exchange something of great value to them –...
by Scott R. Wells | Jul 31, 2019 | Assisted Living Marketing, Content Marketing, customer value journey, Local SEO, Paid Media, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing
Crafting your senior housing Resident Value Journey began with Awareness. The second step in the Resident Value Journey is creating Engagement. Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....
by Scott R. Wells | Jul 25, 2019 | Assisted Living Marketing, Customer Value Optimization, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SEO, SmartChoices Tool
An introduction to the Resident Value Journey – which is the backbone of any successful senior living marketing strategy. This is where digital marketing for your senior living & care community begins and ends… With a Resident Value Journey… that...
by Scott R. Wells | Oct 2, 2018 | Local SEO, Resident Acquisition Model RAM, Resident Value Journey, SEO
Digital Marketing tactics & strategy change very quickly and if you are not evolving your senior living & care community may be getting left behind. Don’t romanticize the past and question everything. What is my ROI of my current strategy? Do I...
by Scott R. Wells | Sep 28, 2018 | Content Marketing, Customer Value Optimization, Local SEO, resident acquisition model, Resident Acquisition Model RAM, Resident Value Journey, SmartChoices Tool
Close more tours into move-ins. If the prospective resident is a good fit then discover how to ask questions and create natural tension to close more deals – quicker. Hey everyone, this is Scott R. Wells Selling is what makes your community move without the...
by Scott R. Wells | Sep 24, 2018 | Customer Value Optimization, Local SEO, Resident Acquisition Model RAM, Resident Value Journey
Stop and answer these questions before you dive into digital marketing. Already started – no big deal, but these 4 questions will set the foundation for understanding how you will benefit your ideal resident moving forward and crafting your own Resident Value...
