Step 4 of the Resident Value Journey – Convert

Senior Living Marketing is stepping into high gear with the Convert Stage.  In the last step of the Resident Value Journey, we generated a lead by providing value.  Now, it is time to nurture and encourage that lead to exchange something of great value to them –...

Step 2 of the Resident Value Journey – Engagement

Crafting your senior housing Resident Value Journey began with Awareness.  The second step in the Resident Value Journey is creating Engagement.  Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....

Introduction to the Resident Value Journey

An introduction to the Resident Value Journey – which is the backbone of any successful senior living marketing strategy. This is where digital marketing for your senior living & care community begins and ends… With a Resident Value Journey… that...
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