In the final step of the Resident Value Journey, Scott R. Wells discusses how to get Promoters of your community. We have moved on from getting reviews and testimonials and now move on to raving fans. Step 8: Promoters The final step here and promoters are the...
Senior Living Marketing is stepping into high gear with the Convert Stage. In the last step of the Resident Value Journey, we generated a lead by providing value. Now, it is time to nurture and encourage that lead to exchange something of great value to them –...
Crafting your senior housing Resident Value Journey began with Awareness. The second step in the Resident Value Journey is creating Engagement. Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....
An introduction to the Resident Value Journey – which is the backbone of any successful senior living marketing strategy. This is where digital marketing for your senior living & care community begins and ends… With a Resident Value Journey… that...
Digital Marketing tactics & strategy change very quickly and if you are not evolving your senior living & care community may be getting left behind. Don’t romanticize the past and question everything. What is my ROI of my current strategy? Do I have a...
Close more tours into move-ins. If the prospective resident is a good fit then discover how to ask questions and create natural tension to close more deals – quicker. Hey everyone, this is Scott R. Wells Selling is what makes your community move without the...
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