Step 7 of the Resident Value Journey – Advocate

Your senior living digital marketing does not stop once you get a resident.  If you have happy residents then you have to get them talking and sharing their story. Step 7: Advocate You now have a happy resident who has been comfortably living in your community. The...

Step 6 of the Resident Value Journey – Ascend

Now that you have a new resident, your senior living marketing takes the next step into the Ascend stage where you find opportunities to maximize revenue. Step 6:  Ascend Congratulations, you have successfully graduated to the Ascend step – where we now have a new...

Step 5 of the Resident Value Journey – Excite

In this video, Scott R. Wells dives into how a tour can make or break your senior living marketing plan & strategy.  This is where you take control and establish your community as the ultimate prize. Step 5:  Excite At this point in the Resident Value Journey, you...

Step 4 of the Resident Value Journey – Convert

Senior Living Marketing is stepping into high gear with the Convert Stage.  In the last step of the Resident Value Journey, we generated a lead by providing value.  Now, it is time to nurture and encourage that lead to exchange something of great value to them –...

Step 3 of the Resident Value Journey – Subscribe

Senior living marketing and creating your resident value journey hinges on creating new leads – this is the lifeblood of any marketing strategy.  In this step, we convert visitors to leads! Step 3: Subscribe At this point in our journey, our prospective resident...

Step 2 of the Resident Value Journey – Engagement

Crafting your senior housing Resident Value Journey began with Awareness.  The second step in the Resident Value Journey is creating Engagement.  Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....
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