by Scott R. Wells | Jul 29, 2019 | Content Marketing, customer value journey, Customer Value Optimization, Link Building, Resident Acquisition Model RAM, Resident Value Journey, SEO, SmartChoices Tool
Let’s dive into the Resident Value Journey after we set the foundation for your senior living marketing foundation in our last video. Step 1: Awareness Before someone can become a new resident – awareness needs to happen. They must know your community exists,...
by Scott R. Wells | Jul 25, 2019 | Assisted Living Marketing, Customer Value Optimization, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SEO, SmartChoices Tool
An introduction to the Resident Value Journey – which is the backbone of any successful senior living marketing strategy. This is where digital marketing for your senior living & care community begins and ends… With a Resident Value Journey… that...
by Scott R. Wells | Nov 13, 2018 | customer value journey, Resident Acquisition Model RAM, Resident Value Journey, SEO, SmartChoices Tool
Is your senior living community looking outside the box with Digital Marketing? Sometimes, we need to rely on the aspects of what we want and look outside of the normal solutions to find what we need. Scott explores this in today’s video. Are You Looking For A...
by Scott R. Wells | Oct 25, 2018 | Resident Acquisition Model RAM, Resident Value Journey, SEO, Tips & advices
Inspired by my all time favorite ad from Apple – I encourage you to think outside the box. Have the courage to go against the traditional marketing methods that simply do not work today. Watch and enjoy. “Here’s to the crazy ones. The misfits. The...
by Scott R. Wells | Oct 2, 2018 | Local SEO, Resident Acquisition Model RAM, Resident Value Journey, SEO
Digital Marketing tactics & strategy change very quickly and if you are not evolving your senior living & care community may be getting left behind. Don’t romanticize the past and question everything. What is my ROI of my current strategy? Do I...
by Scott R. Wells | Apr 9, 2018 | Content Marketing, Local SEO, Resident Value Journey, SEO, Social Media, Tips & advices
What do you do when you discover a restaurant where you absolutely love the food, the service, the atmosphere – everything? What happens when you see a really great film that lives up to all its preview hype? Do you keep all that good stuff to yourself? Probably...
