Let’s dive into the Resident Value Journey after we set the foundation for your senior living marketing foundation in our last video. Step 1: Awareness Before someone can become a new resident – awareness needs to happen. They must know your community exists,...
An introduction to the Resident Value Journey – which is the backbone of any successful senior living marketing strategy. This is where digital marketing for your senior living & care community begins and ends… With a Resident Value Journey… that...
Is your senior living community looking outside the box with Digital Marketing? Sometimes, we need to rely on the aspects of what we want and look outside of the normal solutions to find what we need. Scott explores this in today’s video. Are You Looking For A...
Inspired by my all-time favorite ad from Apple – I encourage you to think outside the box. Have the courage to go against the traditional marketing methods that simply do not work today. Watch and enjoy it. “Here’s to the crazy ones. The misfits. The rebels....
Digital Marketing tactics & strategy change very quickly and if you are not evolving your senior living & care community may be getting left behind. Don’t romanticize the past and question everything. What is my ROI of my current strategy? Do I have a...
What do you do when you discover a restaurant where you absolutely love the food, the service, the atmosphere – everything? What happens when you see a really great film that lives up to all its preview hype? Do you keep all that good stuff to yourself? Probably...
