In part 2 of this 3 part series, Scott R. Wells discusses how conversations are the new lead – and not the conversations you are thinking about.
Hey everyone, Scott R. Wells back with you for Part 2
Where we are discussing 3 big shifts in marketing that are happening right now
And how they affect how you market your senior living and care community
The second big shift – Conversations are the new lead
New technology is making some crazy things possible
It’s also making things complicated.
And, if you want to thrive and adapt
you need to invest in conversations
With your prospective residents.
Now, you’re probably thinking – yea Scott
Of course, we want to talk to our potential residents.
That isn’t the type of conversations they are looking for however
At least not yet.
This is where technology comes in
We want to leverage technology, more specifically
Automation and chatbots
And these help drive those more, REAL human conversations
How do you do this?
Well, you know what they are looking for.
You know where their pain is
And then, you ask the RIGHT questions
That begin to move them through the resident value journey
And you earn the right to ask for that human conversation
So the key here is to leverage technology to move the process forward
Leverage the technology to filter and expedite the process forward.
This concept of chatbots is gaining steam – and it’s a bit scary for some.
These bots will not replace human conversations, but they can handle the front end
Then pass that lead off when they are wanting and needing a human
This is just another way to provide front-end value
And become that trusted advisor
All right, this is Scott R. Wells – Thanks for joining me
and I will see you for part 3 in the coming days.
