Google Ads
Expert campaign creation & management
$750/month + $500 setup fee (per community)
Why Do You Need An Google Ads?
Target High-Quality Leads
With Google Ads, target potential residents and their families based on their search behavior, helping your senior living community secure longer average lengths of stay, lower acuity residents, and a better overall community fit.
Gain a Competitive Edge
Outshine competitors in the saturated senior living market by placing your ads at the top of search results, capturing the attention of your target audience and increasing your brand visibility.
Control Your Ad Spend
Google Ads allow you to set and adjust your budget according to your needs, ensuring cost-effective lead generation for your large senior living community while maximizing return on investment.
How Our Optimized Website Service Works
Customize
Our Optimized Websites are customized with your community’s information & branding
Publish
Once the site is customized, we’ll proceed with publishing the site live on a domain you provide to us
Maintain
Once your new website is live, we’ll continuously monitor & maintain the site to ensure it’s always protected and in perfect condition
Details About Our Google Ads Service
Expertly Crafted Campaigns
Our team of Google Ads professionals design and develop expertly crafted campaigns, specifically tailored to the unique needs of senior living communities, ensuring maximum impact and effectiveness.
Keyword Research & Targeting
We conduct thorough keyword research and targeting to ensure your ads are displayed to the most relevant audience, increasing the likelihood of attracting high-quality leads and better-fit residents.
Ad Copy & Design
Our creative team develops compelling ad copy and designs that resonate with your target audience, capturing their attention and enticing them to click through to your website.
Conversion Tracking & Optimization
We implement conversion tracking to measure the effectiveness of your campaigns, allowing us to make data-driven adjustments and optimize for better results over time, ultimately maximizing your return on investment.
Detailed Reporting & Insights
Stay informed with comprehensive reporting on your Google Ads performance. We provide valuable insights, helping you make data-driven decisions and stay ahead of the competition in the senior living industry.
Testimonials
Specially Designed for Senior Living Communities
FAQs
Nope! Everything is handled by our expert Website Development team. From design creation to monthly maintenance, we take care of it all so you can focus on other important tasks.
Yes. In order to keep our website costs below $100/month, we require a 12 month commitment. Totaling out at $1,164 per year - that’s still significantly lower than the average website development cost of $12,000 minimum. For more information, please view our Terms & Conditions.
You do! Once you sign up for our website service, you’ll provide us with the exact domain you want the website to be built on. Whether you continue or cancel services, the domain will always remain yours.
If content and/or images aren’t provided to us to use, we will generate our own content/images. Our content is SEO optimized & written by experts in senior living with Bachelor's degrees or higher, but may be repeated across websites. Images are purchased stock images that are also SEO optimized.
Changes to the website once it’s live are handled on a case by case basis. Most small design/content changes can be easily made by our team by contacting them at support@theconversionformula.com. However, any large changes to the site usually can’t be made without additional charges in order for us to keep our package prices low.
We classify the website as “semi-customized” with approximately 60% of the site being personalized. The general structure of the website is built from our templates that may be repeated across communities - but the content, branding, colors, logos, etc will all be personalized to your community.
Most of the time, you don’t get to keep the website after canceling services. In some situations, we may discuss transferring website ownership to the client, but this is done on a case by case basis. Please contact us for more info.
If Website Development & Hosting Services are canceled, the website will effectively cease to function. It will no longer be available to view online and won’t continue generating traffic or leads. On a case by case basis, we may discuss selling rights to the website for a one time cost - in which case you’ll have ownership of the site indefinitely. For more information, please view our Terms & Conditions.
Our Google Ads service is specifically tailored to the unique needs of large senior living providers. We have an in-depth understanding of the industry and design our campaigns to attract high-quality leads that result in longer lengths of stay, lower acuity residents, and an overall better community fit. And best of all, we do it all at an extremely competitive price.
While we primarily focus on Google Ads, we recognize that other advertising platforms may have potential value for some clients. However, Google dominates the search engine market, making it the most cost-effective way to reach the largest audience possible. Additionally, investing in Google Ads can have a positive impact on your SEO efforts, as Google recognizes the additional effort you're putting into your online presence. This combination of paid advertising and organic search optimization ensures you get the best return on investment and the most comprehensive online visibility.
Our team conducts thorough keyword research and analyzes your target audience to identify the most relevant and effective keywords for your campaigns. We also use advanced targeting techniques to ensure your ads are displayed to the most relevant audience, increasing the likelihood of attracting better-fit residents.
We implement conversion tracking to measure the effectiveness of your campaigns. This allows us to make data-driven adjustments and optimize for better results over time. We also provide comprehensive reporting on your Google Ads performance, giving you valuable insights and helping you make informed decisions.
You have complete control over your Google Ads budget. We work with you to determine the most suitable budget based on your business goals and objectives. You can adjust your budget at any time, and we'll optimize your campaigns accordingly to ensure maximum return on investment.
Google Ads can deliver immediate results, as your ads can start appearing as soon as your campaign is launched. However, it's essential to give your campaigns time to gather data and optimize for better performance. The timeline for seeing significant results may vary depending on factors such as competition, budget, and industry trends. We continually monitor and optimize your campaigns to ensure the best possible outcomes.
Absolutely! Google Ads allows for precise geographic targeting, enabling you to focus your campaigns on specific regions, cities, or even neighborhoods. This ensures that your ads reach the most relevant local audience, maximizing the effectiveness of your campaigns and attracting potential residents who are more likely to be interested in your community. Our team will work with you to determine the most appropriate geographic targeting strategy for your campaigns based on your community's location and target audience.
No, the budget used for your Google Ads campaigns is separate from the cost associated with using our service. When we setup your campaigns, you’ll have the ability to independently add a preferred payment method to your Google Ads account and we’ll make sure the budget you choose is adhered to.