Is your senior living community looking outside the box with Digital Marketing? Sometimes, we need to rely on the aspects of what we want and look outside of the normal solutions to find what we need. Scott explores this in today’s video.
Are You Looking For A Faster Horse?
Hey everyone, this is Scott R. Wells
“If I had asked people what they wanted, they would have said a faster horse.”
This quote is widely attributed to Henry Ford,
Although, no one really knows if Henry Ford actually said this or not
What we do know is there was a certain level of genius to Ford
His genius is in creating
the first mass-market automobile – the Model T
and, While Ford may not have asked his customers
If they wanted an automobile there were clues to what they did want
And, an innovator should understand
Their customer’s problems based on what they hear,
What they see, through stories
or even intuition.
So, when I listened to my communities
about their challenges with digital marketing
The answers were clear
they wanted a higher quality and quantity of web leads
More specifically they said
We don’t drive enough of our own leads so we are forced
To use services who generate them for us –
they saw them as a necessary evil.
So, I probed a bit further –
in an ideal world, what would your leads look like?
Again, the answers were clear
They wanted to convert more of their website visitors into web leads
They wanted to generate enough leads, on their own,
So they were not relying on the referral sites.
They wanted a higher quality lead with more information
Rather than just a name, email, and phone number.
They wanted these leads to be unique
They wanted this on a limited budget.
Sounds easy enough, right?
They wanted faster transportation…
This is where the SmartChoices Tool was born – to solve these problems
We needed to create a solution that helped
drive a higher quality and quantity of leads
and, nurtured those leads to schedule tours if they weren’t quite ready yet.
We needed a way to provide value to the prospective residents
And get them to provide contact information
And do all of this at a low price point.
No one asked for exactly what we created, but it checked all the boxes.
The idea of a questionnaire is not unique or revolutionary
But how we combine software, digital marketing tactics & strategy
At a low price point – IS.
So, I encourage you to look outside the box
Maybe you think you need a faster horse – but, what you really need
Is the SmartChoices Tool.
My name is Scott R. Wells and if you are looking for
Higher quality and quantity of web leads
Then contact me and let’s see if this is a good fit for your community.
Until next time, take care.