Part 3 – the finale… it is time for video. Scott R. Wells discusses the need for video marketing and guess what – if you are watching this it is probably you that needs to step up…
Hey everyone, my name is Scott R. Wells and welcome back
For Part 3 of our series on 3 Big Digital Marketing shifts
and How they affect marketing
your senior living and care community.
This is the 3rd big shift and in most industries…
This is already in effect… and that is fine by the way.
We should learn from other industries on what is
And what is not working.
Ok, so the 3rd big shift for your community.
You ready for this?
Video.
Yup, video.
High quality, intentional, video.
Now, some of you are watching this and saying
Scott, I have this amazing walkthrough video showing our community.
With spectacular elevator music
Ok, this used to be a great solution
5 years ago
Not today – not with technology today…
And… the most important piece of this –
Not with the expectations of today’s searcher
The adult children or the prospective resident.
They expect more – you need to give them more.
So, how do you begin to leverage video?
First, Have a worthy messenger
Who is that in your community?
Not a resident… an employee.
If you’re watching this – it’s probably you.
Step up and get your message out there
about how amazing your community is.
Second, leverage video on multiple fronts
Use it for content to attract new residents
Use it to nurture those who took a tour and are still deciding
Use it get positive reviews of happy residents.
The point is video is how your potential residents
Consume content online so it’s time
To get on the video train.
Thanks for joining me for this series
If you want to discuss any of these new trends
And how they affect your community
Get in contact with me and let’s start a conversation
I’m Scott R. Wells, thanks.
