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What Is Local SEO?
Local SEO, or Local Search Engine Optimization, is a digital marketing strategy aimed at improving your business’s visibility in local search results on search engines like Google. By optimizing your online presence for your specific geographical area, Local SEO helps your business appear more prominently to potential customers who are searching in your area for services that you provide. This targeted approach can increase…
- Website Traffic
- Organic Leads
- Phone Calls
- Brand-industry Dominance
Why Do You Need Local SEO?
Capitalize on Online Searches
With 83% of senior living consumers starting their search online without a provider in mind, Local SEO offers a massive opportunity to showcase your community before others.
Attract Better-Fit Residents
Local SEO generates targeted leads, leading to residents with longer stays, lower acuity, and an overall better community fit, enhancing satisfaction and cohesion.
Outshine the Competition
A strong Local SEO strategy helps you rank higher in search results, increasing visibility and enabling your community to stand out from competitors in your area
Details about our Local SEO
Increase Occupancy and Fill Empty Beds
Our Local SEO plans are proven to increase occupancy by generating a consistent flow of qualified leads that can be used to fill empty beds, curate a waitlist, or even be the start of your own referral program.
Increase Occupancy and Fill Empty Beds
Our Local SEO plans are proven to increase occupancy by generating a consistent flow of qualified leads that can be used to fill empty beds, curate a waitlist, or even be the start of your own referral program.
Make Your Website Your #1 Referral Source
Our strategies have been curated over many years to help communities generate more website traffic, as shown by our case studies. More traffic generates more leads, which generates more traffic and so on and so forth. This is the foundation of a true lead generation machine.
Make Your Website Your #1 Referral Source
Our strategies have been curated over many years to help communities generate more website traffic, as shown by our case studies. More traffic generates more leads, which generates more traffic and so on and so forth. This is the foundation of a true lead generation machine.
Increase Qualified Phone Calls
Phone calls convert 10-15x more than internet leads. The best way to increase phone calls is by building your brand’s online relevance, and increasing website traffic – both of which our Local SEO plans provide.
Increase Qualified Phone Calls
Phone calls convert 10-15x more than internet leads. The best way to increase phone calls is by building your brand’s online relevance, and increasing website traffic – both of which our Local SEO plans provide.
Dominate the First Page of Google
Don’t let 3rd Party Referral Agencies steal your brand’s valuable digital real estate. When people search for your community online, we help you occupy the entire 1st page of Google search results, not other communities or referral agencies. Those are your leads, and you deserve to have them.
Dominate the First Page of Google
Don’t let 3rd Party Referral Agencies steal your brand’s valuable digital real estate. When people search for your community online, we help you occupy the entire 1st page of Google search results, not other communities or referral agencies. Those are your leads, and you deserve to have them.
Build Your Brand
Whether you’ve never marketed before or you’ve marketed extensively, our tactics help position your company/community as a leader in the senior living industry by building a vast online presence.
Build Your Brand
Whether you’ve never marketed before or you’ve marketed extensively, our tactics help position your company/community as a leader in the senior living industry by building a vast online presence.
Numbers Don’t Lie
Testimonials
Specially Designed for Senior Living Communities
FAQs
To ensure that our valued communities are the only ones receiving the full benefits of our Local SEO tactics, we can’t share our exact processes in exact detail. In addition, due to the volatile nature of SEO, our tactics are always changing to provide the best results possible. To view our current outline of tactics, click here.
Yes, there is a short 3-month commitment. This commitment was made to ensure that communities only analyze results after the proper amount of time that Local SEO tactics require, and don’t panic over results after only a week or two. We’ve found that this ideal time frame is 3 months.
Due to the volatile nature of SEO, we can’t guarantee any results. With that being said, this doesn’t mean that we don’t achieve results. Taking a look at our case studies proves that our tactics work, and we are committed to always doing everything in our power to ensure your success. If you succeed, so do we.
For select plans, we'll soon offer detailed and easy-to-understand reporting on your community’s progress (only available to view in Ralience). Reporting includes (but isn’t limited to): website stats, GBP stats, phone call stats, lead stats, etc.
Paid Advertising (or PPC) is not currently part of our Local SEO plans. Many years in this industry has shown us that PPC is not the most effective way for senior living communities to compete with the extremely competitive online world. We’ve had tremendous success focusing on more organic approaches, and haven’t found a need to provide PPC at all.
Absolutely! Feel free to view our case studies page.
The content used for our Local SEO plans is SEO optimized & written by experts in senior living with Bachelor’s degrees or higher. The content is always 100% unique to your community and is never reused or plagiarized (which most SEO companies can’t say).
Yes, there is a short 3-month commitment. This commitment was made to ensure that clients only analyze results after the proper amount of time that Local SEO tactics require, and don’t panic over results after only a week or two. We’ve found that this ideal time frame is 3 months.
Local SEO enhances your online visibility in search engine results, specifically targeting people in your local area who are searching for senior living options. By optimizing your website and online presence for local search, you'll attract more qualified leads and increase your chances of converting them into residents.
Local SEO is a long-term strategy, and results can vary depending on the competitiveness of your market and the current state of your online presence. Typically, clients start to see improvements in their search rankings and increased web traffic within 3-6 months of implementing Local SEO strategies. To learn more, take a look at our article “How Long Does SEO Take to Show Results?”
While we don’t share the exact strategies we use in order to keep them exclusive to our paying customers, our general strategies include optimizing your site's technical SEO, creating and maintaining accurate and consistent local business listings, building high-quality backlinks, monthly blog posts and press releases, and encouraging the gathering of positive reviews from residents and their families.
Yes, we provide various levels of Local SEO services, ranging from foundational to advanced SEO, to cater to the unique needs of residential care homes, large providers, and placement agents. You can find more information on our specific offerings by visiting our dedicated pages for each target market.
We monitor and analyze various metrics, such as website traffic, Google Business Profile analytics, and Conversion Tool leads to measure the success of our Local SEO efforts.
Yes, we can provide Local SEO services for communities and placement agents with multiple locations. Our strategies take into account the unique characteristics and requirements of each location, ensuring optimal results across your entire portfolio.
Yes! On our Local SEO Pro plan (the highest tier), we offer detailed and easy-to-understand reporting on your community’s progress (only available to view in Ralience). Reporting includes (but isn’t limited to): website stats, GBP stats, phone call stats, lead stats, etc.
Disclaimer: Local SEO service is a long-term strategy and not a quick fix for low traffic/leads. Before signing up, it’s important to understand that the results of SEO efforts in any circumstance depend on numerous individual factors and may vary greatly from one business to another. Our goal is to help you capture traffic for your own brand name to establish a strong online presence for sustainable traffic growth over time, which may not be noticeable right away. To learn more, read our article “How Long Does SEO Take to Show Results?“.