Choose Your Demo

Watch Online Demo

See key features of the SmartChoices Tool and how they increase Leads, Tours and Move-Ins in this short video.

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Schedule 1 on 1 Demo

Get a live customized tour of the SmartChoices Tool from a Senior Living & Care lead generation expert.

We take care of the technology,
you take care of the tours.

The tool is displayed on a dedicated page of the community’s website. It is professionally created by a ConversionFormula developer and installed on your website by your web management team.

The community’s sales or marketing director accesses a dashboard which provides metrics on usage.

There are no complicated processes to learn and no technical maintenance for your team. Launch the SmartChoices Tool, follow-up new new leads, schedule tours and generate new move-ins.

There are no exorbitant maintenance fees or hidden expenses. You know what the exact investment is up front.

A simple and proven new way to increase your occupancy.

Get started now with a video demo or schedule a 1 on 1 product review session with a senior living & care lead generation expert.

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What makes SmartChoices Tool so effective?

Information collected in the survey by the SmartChoices tool is shared with designated members of your sales and marketing team. You make this decision. Your team can then use this data to deliver specific and targeted follow-up marketing emails with the prospective resident’s family. We can help you automate this with our marketing bundle.

In some situations, the need for care is immediate. In other situations, the sales cycle is significantly longer. For independent and assisted living, this could be a 2-year process. Memory care and behavioral care timelines shrink.

Based on the needs of the prospective resident, determined by SmartChoices, marketing outreach and follow-up is tailored to address individual timelines of the decision-making process.

Watch a Quick Demonstration of the SmartChoices Tool

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View Demo


The END of Expensive and Uncertain Marketing for Senior Living & Care Communities.

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“We Have People Living Here Now Because Of The SmartChoices Tool.  The big breakthrough for us was seeing how it does so much more than just get people to the site.  It simplifies the entire sales and marketing process and speeds things up.

One thing we really like about the process is how it lets us stay in touch with interested people who don’t book a tour right away. We finally have an easy way to stay in touch with these folks to keep them from falling through the cracks.”

John Scott Williams

Fellowship Square, Mesa, AZ

Not only will you book more tours, but you will also gain highly qualified prospective future residents.

People visiting your community have a personalized experience

The family touring already has confidence in your community

Exploration is done – the tour becomes a confirmation