Step 1: Awareness
Before someone can become a new resident – awareness needs to happen. They must know your community exists, right?
This is the first step in the Resident Value Journey.
Now, this step is self-explanatory: it’s where a prospective resident or a family member becomes aware of your community.
This awareness could be created by their actions or it could be interruption-based – but both can create awareness.
Here are some examples of Marketing that Generates awareness:
- An adult daughter sees an advertisement for your community while looking for senior care information.
- A couple searches online for senior living options near their current residence.
- An adult son sees a Facebook advertisement for a new senior living and care community that just opened a few miles away.
All right, so now that we have created awareness – the next step is to engage our audience…
Grade Your Current Resident Value Journey