In the final step of the Resident Value Journey, Scott R. Wells discusses how to get Promoters of your community. We have moved on from getting reviews and testimonials and now move on to raving fans. Step 8: Promoters The final step here and promoters are the...
Your senior living digital marketing does not stop once you get a resident. If you have happy residents then you have to get them talking and sharing their story. Step 7: Advocate You now have a happy resident who has been comfortably living in your community. The...
Digital Marketing tactics & strategy change very quickly and if you are not evolving your senior living & care community may be getting left behind. Don’t romanticize the past and question everything. What is my ROI of my current strategy? Do I have a...
Last time, we discussed the importance of the resident value journey on your senior living community. And we tried to explain the resident value journey in terms of dating someone new. We went from that first introduction all the way to getting more info and more time...
What do you do when you discover a restaurant where you absolutely love the food, the service, the atmosphere – everything? What happens when you see a really great film that lives up to all its preview hype? Do you keep all that good stuff to yourself? Probably...
