Step 8 of the Resident Value Journey – Promote

In the final step of the Resident Value Journey, Scott R. Wells discusses how to get Promoters of your community.  We have moved on from getting reviews and testimonials and now move on to raving fans. Step 8:  Promoters The final step here and promoters are the...

Step 7 of the Resident Value Journey – Advocate

Your senior living digital marketing does not stop once you get a resident.  If you have happy residents then you have to get them talking and sharing their story. Step 7: Advocate You now have a happy resident who has been comfortably living in your community. The...
The Resident Acquisition Model:  The Proven System For Creating A Steady Stream Of Residents  For Today And Tomorrow

The Resident Acquisition Model: The Proven System For Creating A Steady Stream Of Residents For Today And Tomorrow

Getting the most value from your digital marketing strategy may seem hard, but it is actually quite easy if you use the right system of marketing practices to do so. One excellent system is called Resident Acquisition Model (or RAM). This system is used in a variety...
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