The job of Marketing is really quite simple – not easy, but simple. Scott discusses this in today’s video…
Do you work for a senior living community
and have a sales or marketing role?
If the answer is yes, then you’re going to want to listen to this message today.
Hey everyone, I’m Scott R. Wells and today I want to share with you
Something that gets complicated – and I’m going to simplify it
The job of marketing – what is it?
The job of marketing is to move prospective residents and residents alike
Seamlessly and subtly
through each phase of the resident value journey.
So, why does it get complicated?
There are a few reasons why this happens.
The first is… most communities have not clearly defined
What their specific resident value journey is.
Each step of the process someone goes through
in becoming a resident and then becoming a promoter of the community
It’s very challenging to know what direction to go
if you have not defined where you want to end up
the second reason it gets complicated is
there is a lost focus on results
the fruit of your labor… is what you are doing with marketing
producing the results you desire.
But, have you clearly defined what those results are?
Not just occupancy levels – but drilling down
into traffic, leads and conversion rates
So, if you want better results with your marketing
Define the path – define each step of the resident value journey
Then define what success looks like
Set targets, course correct if need be but start somewhere.
Obviously, there is a lot more tactically and strategically
But this is how you get started… by examining your current strategy and results
Creating a plan of where you want to go
and setting benchmarks
Then… Implement and Execute
If you want help with understanding
more about the Resident Value Journey
and how it can benefit your community
contact me and let’s start a conversation.
Thanks for joining me.