In Part 1 of this 3 part series, Scott R. Wells discusses 3 trends in Digital Marketing that will affect your senior living community and its marketing efforts.
Hey, everyone, this is Scott R. Wells
And this is part 1 of a 3 part series
Where we discuss the 3 big marketing shifts happening and
What it means for the future of marketing your senior living community
Welcome to the new marketing world
Where having a great community, just isn’t enough.
With all the competition springing up
Your prospective residents have all the power
To compete in this environment, you must focus on them
And communities need to remember, it’s not about their community
It’s about your future resident… your marketing must become resident-centric
Here are four steps to help in that process
Number 1 – Be Found
You must at least give yourself a chance
Make sure you are being found when they begin their search
Go where they are
This is the only way to position early on as a trusted guide
More on the guide thing in a minute
Number 2 – redefine what your community is
No longer can you simply define your community by Levels of care
Start defining your community by the whom – whom you serve
That leads us into number 3
Know who your prospective resident is
And know the journey they are on.
Understand the resident Value Journey
Empathize with their path and make them feel understood
At each phase of that journey
And that leads us to number 4 – know your role
My friend & mentor Ryan Deiss stated it this way
Recognize that your prospective resident is the hero
And you’re the guide
All right, that’s all I have for you today and remember
to like and share this video if it can benefit others – thanks for joining me.
