ConversionFormula
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Our Mission
ConversionFormula's Mission Is to Transform Senior Living With Digital Marketing Built to Serve Families
Where We Came From
ConversionFormula Founded
A passion for digital marketing birthed a company that would eventually go on to improve countless lives
2012
Entered the Senior Living Industry
ConversionFormula first began serving senior living communities by implementing cutting edge Search Engine Optimization services for various large-scale senior living communities
2013
Developed Our First Conversion Tool
As our first solution to help communities become their own lead source, we created the SmartChoices Tool©: an interactive quiz that assesses someone’s most appropriate level of care
2014
Became Digital Marketer Certified Partner & Coach
To further solidify ourselves as digital marketing leaders, we acquired the world-class certification to become Digital Marketer Certified Partner & Coach
2016
Began Exclusively Serving Senior Living Communities
Recognizing how incredibly underserved seniors are by the current transition process set us on a mission to transform this industry for the better by providing our services exclusively to senior living communities
2017
Expanded to Serving Residential Care Homes
Completely reinventing our services allowed us to provide immense value to communities of all sizes and budgets, now including Residential Care Homes
2019
Present Day
We spend our days working tirelessly to fulfill our mission of transforming this industry, we are constantly evolving & creating new ways to serve our communities and seniors alike
2023
The Senior Living Lead Generation System Is Broken
We're Here to Change That.
At ConversionFormula, we understand the challenges faced by seniors and their loved ones in navigating the complex landscape of senior living. We recognize that the current senior living lead generation system is fundamentally flawed, where massive organizations prioritize their profit margins over the well-being of seniors. By indiscriminately gathering and sharing seniors' data with countless communities, these organizations fail to consider what's truly best for seniors and their families.
To combat this, we empower communities to generate their own qualified leads and establish meaningful connections with potential residents in the most effective & ethical way possible. Our cutting-edge technologies and services are thoughtfully designed to deliver significant value to seniors at every touchpoint. By providing genuine value to both communities and families, our goal is to ensure that the most deserving communities succeed and flourish.
Driven by our passion for serving and commitment to excellence, we believe in the power of our technology to create a brighter future for senior living communities and the families they serve. Join us on our mission to revolutionize the senior living industry, and experience the transformative impact of true value.
Meet Our Executives
Scott Wells
Founder & President
Scott is a dynamic leader with a degree in Marketing from the University of Notre Dame. His primary focus is on refining the company's strategy, spreading its mission throughout the senior living industry, and forging strong connections with communities to provide valuable assistance. As a visionary, Scott is passionate about driving the growth and success of ConversionFormula, ensuring it remains at the forefront of innovation in serving seniors and their families. In his personal life, Scott cherishes spending time with his wife, children, and beloved dog, Winston. He also enjoys staying active by hiking and running, making the most of life's adventures and the great outdoors.
Gabriel Carillo
VP of Operations
Gabriel is a dedicated technical expert with a passion for creating seamless, automated solutions that drive efficiency and enhance client satisfaction. Having earned a B.S. in Astronomy from Northern Arizona University, Gabriel honed his technical skills by conducting Mars Remote Sensing Research on behalf of the NASA Space Grant. This invaluable experience laid the foundation for his work at ConversionFormula. When not working on innovative solutions at ConversionFormula, Gabriel cherishes quality time with his family, exploring the world through travel, playing soccer, and staying active.
Scott Wells
Founder & President
Scott is a dynamic leader with a degree in Marketing from the University of Notre Dame. His primary focus is on refining the company's strategy, spreading its mission throughout the senior living industry, and forging strong connections with communities to provide valuable assistance. As a visionary, Scott is passionate about driving the growth and success of ConversionFormula, ensuring it remains at the forefront of innovation in serving seniors and their families. In his personal life, Scott cherishes spending time with his wife, children, and beloved dog, Winston. He also enjoys staying active by hiking and running, making the most of life's adventures and the great outdoors.
Gabriel Carillo
VP of Operations
Gabriel is a dedicated technical expert with a passion for creating seamless, automated solutions that drive efficiency and enhance client satisfaction. Having earned a B.S. in Astronomy from Northern Arizona University, Gabriel honed his technical skills by conducting Mars Remote Sensing Research on behalf of the NASA Space Grant. This invaluable experience laid the foundation for his work at ConversionFormula setting up complex systems, processes, and operations. When not working on innovative solutions at ConversionFormula, Gabriel cherishes quality time with his family, exploring the world through travel, playing soccer, and staying active.
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