by Scott R. Wells | Sep 24, 2018 | Resident Value Journey, Uncategorized
Stop and answer these questions before you dive into digital marketing. Already started – no big deal, but these 4 questions will set the foundation for understanding how you will benefit your ideal resident moving forward and crafting your own Resident Value...
by Scott R. Wells | May 24, 2018 | Resident Acquisition Model RAM, Resident Value Journey, Tips & advices
In our last post, Change Your Mind Change Your Marketing For the Better, we discussed how NOT using resident-centric marketing is hurting your efforts at acquiring move-ins & new residents for your senior living & care community. We also promised that we...
by Scott R. Wells | May 22, 2018 | Resident Value Journey
Want More Move-Ins? Improve Your Marketing for Your Senior Living & Care Community. The world’s first “teenagers”. Drive-in movies. Hamburgers and malts. Rock and roll. Chubby Checker. Elvis. The Beatles. Easy Rider. Born to Be Wild. Mouseketeers. Flower...
by Scott R. Wells | Apr 13, 2018 | Content Marketing, customer value journey, Local SEO, Resident Value Journey, Tips & advices
Last time, we discussed the importance of the resident value journey on your senior living community. And we tried to explain the resident value journey in terms of dating someone new. We went from that first introduction all the way to getting more info and more time...
by Scott R. Wells | Apr 9, 2018 | Content Marketing, Local SEO, Resident Value Journey, SEO, Social Media, Tips & advices
What do you do when you discover a restaurant where you absolutely love the food, the service, the atmosphere – everything? What happens when you see a really great film that lives up to all its preview hype? Do you keep all that good stuff to yourself? Probably...
by Scott R. Wells | Feb 6, 2018 | resident acquisition model, Resident Acquisition Model RAM, Resident Value Journey, Tips & advices
The overall senior population continues to grow at a very progressive rate. As of 2016, around 8.5 percent of the world’s population are either sixty-five or older. This percentage is expected to increase by seventeen percent around the year 2050. The main...
by Scott R. Wells | Apr 26, 2017 | Content Marketing, resident acquisition model, Resident Acquisition Model RAM, Tips & advices
Getting the most value from your digital marketing strategy may seem hard, but it is actually quite easy if you use the right system of marketing practices to do so. One excellent system is called Resident Acquisition Model (or RAM). This system is used in a variety...
by Scott R. Wells | Apr 25, 2017 | Content Marketing, Tips & advices
If you ever seen footage of how a car is made, then likely you know how fluid the process is like. Previously-created parts are sent down a line to a system of workers and robots. The parts are assemble, design and the results are a sent out both quickly and...
by Scott R. Wells | Apr 25, 2017 | Content Marketing, Social Media, Tips & advices
To most people, when people hear the word “funnel” they think of a small tube or pipe they have in their garage so they can put certain liquids into things without any spillage. However to some business owners (especially those involved in digital marketing), “funnel”...
