Consumer Journey A comparison of the OLD traditional Senior Living Marketing vs. NEW

AWARENESS

OLD

NEW

Optimized Website

Traffic

  • SEO (Blog, PR’s)
  • Local SEO (Listings, GBP, Posts)
  • Paid Media (Facebook & Google)
  • Reputation Management/Enhancement
  • Direct Mail/Post Cards
  • Magazines
  • Community Outreach/Senior Centers
  • Hopitals/SNF’s/Rehabs
  • Personal Referral/Word of Mouth
Conversion Tools
  • Industry Referrals
  • Schedule Tour
  • Phone Call
  • Walk-In
  • Contact Us
  • Live Chat
  • Online Tour Scheduling
  • Floorplans & Pricing
  • Cost Comparison
  • Conversion Widget
  • Care Assessment
  • Lifestyle Assessment

Online Tour Scheduling

Lead Pre-Qualification/Human Connection

Lead Nurturing (Inquiry → Consideration/Connection)

CONSIDERATION

OLD

NEW

Traffic

  • Full Funnel Retargeting
  • Full Funnel Remarketing
Conversion Tools
  • Self/Care Assessment
  • Lifestyle Assessment

Online Tour Scheduling

Lead Nurturing (Consideration → Decision)

Lead Pre-Qualification/Human Connection

Human Connection (Phone or ZOOM)

DECISION

OLD

NEW

Human Connection

Lead Nurturing (Decision → Move-In)

Online Tour Scheduling

Reputation Management/Enhancement