Goodbye, empty beds. Hello more leads. more tours. higher occupancy. low costs.
Fill your community for less than $4 a day with ConversionFormula.
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Goodbye, empty beds. Hello more leads. more tours. higher occupancy. low costs.
Fill your community for less than $4 a day with ConversionFormula.
ConversionFormula Is Perfect For:
No matter how you help seniors, we’ve got a solution for you!
Large Providers
(Local, Regional, National)
Residential Care Homes
Placement Agents
What We Do
We help you generate quality leads using industry-leading interactive & engaging website tools.
Top Favorite
Care Assessment
An in-depth assessment that helps seniors and their families determine the appropriate level of care required by evaluating individual needs and preferences.
High Converter
Cost Comparison
A helpful comparison of a senior's estimated monthly expenses while living at home and compares them to the starting cost of residing in the community. This clear comparison allows seniors and their families to better understand the financial implications of their living options and see how truly affordable senior living can be.
Most Used
Floor Plans & Pricing
A visual showcase of available floor plans and associated pricing details, allowing prospects to easily explore and choose the ideal living space for their needs. Floor Plan assets provided by the community.
Optimized for Paid Media
Handshake Quiz
A brief and low-effort quiz that acts as the first step in establishing a connection between seniors and the community. This "handshake" sets the stage for meaningful conversations and tailored interactions, ensuring that the support provided is based on the senior's unique needs and preferences.
Best for Independent Living
Lifestyle Assessment
An in-depth evaluation of a senior's lifestyle preferences and priorities, guiding them towards the most suitable living arrangement to match their interests and desired activities.
New!
Conversion Widget
A versatile engagement tool designed to interact with website visitors to answer their questions, direct them to resources, and capture lead information - ultimately enhancing conversion rates. Similar to our Conversion Widget in the bottom right corner!
All tools also include…
What We Do
We help you generate quality leads using industry-leading interactive & engaging website tools.
Top Favorite
Care Assessment
An in-depth assessment that helps seniors and their families determine the appropriate level of care required by evaluating individual needs and preferences.
High Converter
Cost Comparison
A helpful comparison of a senior's estimated monthly expenses while living at home and compares them to the starting cost of residing in the community. This clear comparison allows seniors and their families to better understand the financial implications of their living options and see how truly affordable senior living can be.
Most Used
Floor Plans & Pricing
A visual showcase of available floor plans and associated pricing details, allowing prospects to easily explore and choose the ideal living space for their needs. Floor Plan assets provided by the community.
Optimized for Paid Media
Handshake Quiz
A brief and low-effort quiz that acts as the first step in establishing a connection between seniors and the community. This "handshake" sets the stage for meaningful conversations and tailored interactions, ensuring that the support provided is based on the senior's unique needs and preferences.
Best for Independent Living
Lifestyle Assessment
An in-depth evaluation of a senior's lifestyle preferences and priorities, guiding them towards the most suitable living arrangement to match their interests and desired activities.
New!
Conversion Widget
A versatile engagement tool designed to interact with website visitors to answer their questions, direct them to resources, and capture lead information - ultimately enhancing conversion rates. Similar to our Conversion Widget in the bottom right corner!
All tools also include…
Why ConversionFormula?
Generate Leads
With an average Conversion Rate of 21% (which is 38x more than industry averages), we give you the power to turn current website visitors into quality leads.
Fill Your Community
We help you attract the right residents, at the right cost. With an average cost per lead of just $14 (which is 30x less expensive than industry averages), you can confidently fill your community without breaking the bank.
Boost Revenue
We help you increase revenue by attracting more residents, particularly those with a longer average length of stay and lower acuity, improving profit margins. With a full community and excess lead flow, you can even supplement revenue by placing leads yourself!
How It Works
Why ConversionFormula?
Generate Leads
With an average Conversion Rate of 21% (which is 38x more than industry averages), we give you the power to turn current website visitors into quality leads.
Fill Your Community
We help you attract the right residents, at the right cost. With an average cost per lead of just $14 (which is 30x less expensive than industry averages), you can confidently fill your community without breaking the bank.
Boost Revenue
We help you increase revenue by attracting more residents, particularly those with a longer average length of stay and lower acuity, improving profit margins. With a full community and excess lead flow, you can even supplement revenue by placing leads yourself!
How It Works
Numbers Don’t Lie
Case Studies
generate your own leads
Our Conversion Tools Provide
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More leads
-
Higher quality leads
-
Leads earlier in research phase
-
Residents with a longer average length of stay
-
Residents with lower acuity
Still Not Sure?
Get all your questions personally answered
to see how we can help you succeed.
FAQs
Nope! We handle the entire setup process completely free of charge. Since it’s impossible for us to be experienced with all website builders, extremely rare cases may make it necessary for us to pass the Conversion Tool embed code on to you to insert on your website to make sure the tools are included exactly how you want them.
ConversionFormula is proud to offer some of the most competitive pricing for any lead generation or digital marketing company in the senior living industry. Our vast experience in this industry has allowed us to boast an average cost per lead of just $14 - with the industry average being around $431. That’s over 30x more revenue that you can use to put back into your community and increase profits.
Absolutely! We love giving our awesome customers discounts anywhere possible. Currently, we offer custom pricing on our Large Providers plan, which is for those with 10+ communities. If this applies to you, feel free to Get In Touch to discuss how we can create a custom solution for you!
We definitely have an in-depth demo of how our Conversion Tools works, which you can view here! However, we don't currently offer any free trials for our Conversion Tools. Since we can’t predict if someone’s website has any traffic, there isn’t a great way for us to guarantee leads being generated from our tools in as short as a 30 day time period. After all, our Conversion Tools can only generate leads if people are seeing them! With that being said, that logic is why we came up with our “A Placement in the First Year or Your Money Back” guarantee!
Unfortunately, our Conversion Tool plans are all fixed with which tools you’ll receive access to. If you want any tools from a higher plan, you’ll have to purchase that higher plan. Luckily for you, we do offer Yearly pricing options, which provide a 10% discount on the tools to help offset the cost of your upgrade!
We offer an industry-standard 30 day cancellation notice for all Conversion Tool plans. For more specific information on this policy, please refer to our Terms.
Our money-back guarantee is pretty simple: if we can verify that, with an adequate amount of website traffic, not a single Conversion Tool lead was generated and subsequently moved into your community, then we will refund all your payments made for the Conversion Tools from your first year of usage.
We will never charge for support or maintenance in regards to the Conversion Tools. We don’t currently offer the option for customers to edit/upgrade their Conversion Tools, but we’re always looking for ways to improve our tools. So, feel free to get in touch with us and see if we can make your ideas a reality!