ConversionFormula

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Real Examples of Other's Success
with ConversionFormula

It’s worked for others – it can work for you too

Case Study #1

Background

This case study involves a regional operator of 6 senior living communities across multiple states that provides Assisted Living, Memory Care, Independent Living, and Respite Care services. The Chief Sales & Marketing Operator contacted ConversionFormula with the goal of shifting their digital marketing strategy away from relying on Pay Per Click Ads & 3rd Party Referrals to a more organic lead generation approach.

Key Takeaways

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Internet based inquiries increased by 1,650%
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Operator has since expanded to 9 total communities, with plans to bring on 4 additional communities
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3rd party referral fees decreased by over 75%

Lead Volume by Source

A short 3 month period displays a rapid increase in Move Ins (blue) and Internet Leads (green), while 3rd Party Referrals (teal) consistently decline

Total Internet Leads

This graph shows how internet leads skyrocketed (over doubled) immediately
after ConversionFormula services began

Case Study #2

Background

This case study involves a single Residential Assisted Living community located in the outskirts of Austin, TX.
This community’s goal was simple: fill empty beds and build a sustainable flow of leads to constantly rely on

Key Takeaways

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Average occupancy rate throughout the Covid-19 pandemic
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Increase in total internet leads over a 3 month period – just from the Conversion Tools
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Google Business Profile (GBP) phone calls increased 110% in 3 months

Case Study #3

Background

This case study involves a single Residential Assisted Living community located in the outskirts of Elkton, MD. This community’s goal was to improve their internet presence & begin generating organic leads instead of paying for 3rd Party Referrals as their only lead source.

Key Takeaways

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Increase in total internet leads over a 3 month period – just from the Conversion Tools
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GBP Phone Calls increased over 191% in 4 months, Website Users increased over 58% in a year
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Google Search Rankings dramatically increased (pictured below)

BEFORE & AFTER

(These grids represent Google ranking improvements after 3 months across 225 square miles)

Before

After

Specially Designed for Senior Living Communities

Testimonials

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