CASE STUDY

171% More Tours & 63% More Move-Ins: Beating Industry Benchmarks in Senior Living Marketing

Step-by-step guide on creating a professional website

Table of Contents

Our communities don’t just meet industry standards—they exceed them.

See how our strategic approach led to higher engagement, more tours, and more residents per year.

Introduction

This case study highlights how our client communities significantly outperformed the industry averages in generating tours and move-ins. By analyzing data over a six-month period from March to September, we showcase how our services helped senior living communities achieve consistent growth, driving more engagement and resulting in higher occupancy rates compared to industry standards.

 

This surge in occupancy led to an estimated $1,608,683 in additional monthly revenue, highlighting the financial impact of ConversionFormula’s strategic marketing initiatives. Communities that had plateaued or experienced inconsistent growth under ConversionLogix saw measurable improvement through personalized engagement, optimized lead generation, and targeted marketing efforts driven by ConversionFormula.

The Challenge: Why Industry Standards Weren’t Enough

Industry Issues

Our Solution

How We Outperform the Industry—By the Numbers

More Tours Per Month

+ 0 %

More Move-Ins Per Month

+ 0 %

More Residents Per Year

+ 0

How We Generated More Tours &
Move-Ins—And Why It Works

Step-by-Step Breakdown

We redesigned and optimized the website to improve user experience and increase lead conversions.

We launched targeted ad campaigns to capture new leads and re-engage past visitors.

We implemented an SEO-driven content plan to improve search visibility and attract high-intent traffic.

We automated lead follow-ups and nurturing to keep prospects engaged throughout their journey.

We continuously monitored data and refined strategies to maximize marketing performance.

The Proof: Hard Data That Shows Real Results

Client Performance Averages

March - September 2024

No Data Found

Ready to Transform Your Community?