CASE STUDY

Boosting Occupancy: +52% Monthly Move-Ins in 3 Months

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Table of Contents

Learn how 21 senior living communities accelerated move-ins with data-driven marketing strategies.

Introduction

From June to August 2024, 21 senior living communities collectively experienced a 52% increase in monthly move-ins, growing from 81 move-ins in June to 120 in August. This rapid growth highlights the effectiveness of ConversionFormula’s targeted marketing strategies, which leveraged data-driven insights, paid media, and conversion optimization to drive occupancy improvements. By focusing on strategic lead nurturing and personalized campaigns, these communities consistently exceeded expectations, resulting in higher occupancy and continued growth.

 

This surge in occupancy led to an estimated $1,608,683 in additional monthly revenue, highlighting the financial impact of ConversionFormula’s strategic marketing initiatives. Communities that had plateaued or experienced inconsistent growth under ConversionLogix saw measurable improvement through personalized engagement, optimized lead generation, and targeted marketing efforts driven by ConversionFormula.

The Results: 52% More Move-Ins in Just 3 Months

Increase in Move-Ins

+ 0 %

Move-Ins in August Across 21 Communities

0

Move-Ins Per Community in August (ave.)

0

The Challenge: Move-Ins Are the Key to Sustainable Growth

The Problem

Our Solution

How We Helped These Communities
Increase Move-Ins

Step-by-Step Breakdown

We launched highly targeted ads to attract high-intent leads and drive conversions.

We optimized content and technical SEO to improve search rankings and organic traffic.

We redesigned the website and implemented tools to increase engagement and lead capture.

We automated follow-ups and personalized messaging to keep prospects engaged.

We analyzed campaign performance and continuously refined strategies for maximum impact.

The Data: Move-In Growth Month by Month

Move-In Data Across 21 Communities (from WelcomeHome CRM)

July - August 2024

No Data Found

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