CASE STUDY
Boosting Occupancy: +52% Monthly Move-Ins in 3 Months

Table of Contents
Learn how 21 senior living communities accelerated move-ins with data-driven marketing strategies.
Introduction
From June to August 2024, 21 senior living communities collectively experienced a 52% increase in monthly move-ins, growing from 81 move-ins in June to 120 in August. This rapid growth highlights the effectiveness of ConversionFormula’s targeted marketing strategies, which leveraged data-driven insights, paid media, and conversion optimization to drive occupancy improvements. By focusing on strategic lead nurturing and personalized campaigns, these communities consistently exceeded expectations, resulting in higher occupancy and continued growth.
This surge in occupancy led to an estimated $1,608,683 in additional monthly revenue, highlighting the financial impact of ConversionFormula’s strategic marketing initiatives. Communities that had plateaued or experienced inconsistent growth under ConversionLogix saw measurable improvement through personalized engagement, optimized lead generation, and targeted marketing efforts driven by ConversionFormula.
The Results: 52% More Move-Ins in Just 3 Months
Increase in Move-Ins
Move-Ins in August Across 21 Communities
Move-Ins Per Community in August (ave.)
The Challenge: Move-Ins Are the Key to Sustainable Growth
The Problem
- Communities struggled with inconsistent move-ins
- Traditional marketing efforts lacked measurable ROI
- Needed faster, more scalable lead generation
Our Solution
- Targeted paid media & digital ads to attract high-intent leads
- Optimized website & landing pages for higher conversion rates
- Implemented marketing automation to nurture prospects effectively
How We Helped These Communities
Increase Move-Ins
Step-by-Step Breakdown
Paid Media & Digital Advertising
We launched highly targeted ads to attract high-intent leads and drive conversions.
SEO & Content Optimization
We optimized content and technical SEO to improve search rankings and organic traffic.
Website Optimization & Conversion Tools
We redesigned the website and implemented tools to increase engagement and lead capture.
Marketing Automation & Lead Nurturing
We automated follow-ups and personalized messaging to keep prospects engaged.
Data-Driven Adjustments
We analyzed campaign performance and continuously refined strategies for maximum impact.
Services we implemented
The Data: Move-In Growth Month by Month
Move-In Data Across 21 Communities (from WelcomeHome CRM)
July - August 2024
No Data Found