CASE STUDY
Unlocking $7.3M in Revenue: How 20 Communities Achieved a 1997% ROI
Table of Contents
Discover the data-driven strategies that delivered exponential growth in senior living.
Introduction
This case study highlights how our partnership with 20 senior living communities resulted in substantial revenue growth and exceptional returns. Over 11 months, we helped generate 112 move-ins, driving total revenue of $7.3 million. By leveraging strategic marketing and optimizing community engagement, these communities achieved a remarkable 1997% ROI.
The Challenge
Our client, a senior living provider with 20 communities, faced inconsistent lead generation, low occupancy rates, and rising dependency on costly third-party referrals. Their existing marketing efforts lacked a cohesive strategy, with an outdated website, underperforming paid media campaigns, and ineffective lead nurturing. Despite investing in digital marketing, inefficient ad spend led to wasted budget on low-quality leads, while a lack of conversion tools left prospects disengaged. Without a streamlined approach, the client struggled to attract, nurture, and convert high-intent prospects into move-ins.
The Result: Occupancy and Revenue Transformation
Move Ins
in Added Revenue
ROI
How We Achieved These Results
Project Flow
Seamless Onboarding
We conducted a deep-dive consultation to align our strategy with each community’s unique needs, goals, and market positioning.
High-Performance Website Development
Built modern, conversion-optimized websites designed to engage visitors, showcase community value, and drive inquiries.
Comprehensive SEO Optimization
Implemented strategic keyword targeting, content enhancements, and technical optimizations to boost organic traffic and attract high-intent prospects.
Conversion Tool Implementation
Deployed interactive tools to guide prospects, increase engagement, and drive higher lead volume with automated nurturing.
Paid Media Optimization
Launched and refined ad campaigns focused on lead quality and cost efficiency, maximizing occupancy growth while minimizing ad spend waste.
Services we implemented
How We Built This Case Study
- We based this case study on data gathered from 20 senior living communities over 11 months. By analyzing the move-ins directly attributed to ConversionFormula’s services, an average monthly rate of $5,586, and an average stay duration of 354 days, we developed a clear picture of community performance.
- Calculations for total revenue were derived by multiplying CF move-ins by the average rate and length of stay. ROI was assessed by comparing the total revenue of $7,382,457.60 to the service costs of $1,600/month per community, resulting in a 1997% return. Our process highlights how strategic marketing efforts and operational efficiencies can translate into significant financial gains for senior living communities.