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How ConversionFormula Outperformed ConversionLogix in Occupancy and Increased Monthly Revenue by $1.6M
85.28% average occupancy
One community reached 98.9% capacity
OCCUPANCY INCREASE
+10.02%
Discover how targeted strategies increased occupancy and revenue for Westmont Living.
introduction
Operating 21 senior living communities across California and Oregon — some of the most competitive senior living markets in the country — this client transitioned from ConversionLogix to ConversionFormula in 2023. By December 2024, average occupancy rose to 85.28%, surpassing the industry average of 82.4%. One standout community reached 98.9% occupancy — nearly full capacity — representing a 10.02% increase from the 75.26% recorded under ConversionLogix.
The result: an estimated $1,608,683 in additional monthly revenue. Communities that had plateaued under ConversionLogix saw measurable improvement through personalized engagement, optimized lead generation, and targeted marketing driven by ConversionFormula.
The challenge
- Stagnant occupancy under the previous marketing partner, ConversionLogix.
- Need for measurable growth across communities.
Occupancy and Revenue Transformation
Average Occupancy
Average Occupancy Increase
in Additional Monthly Revenue
- – Senior Living Community
Before & After
75.26%
Under ConversionLogix
82.28%
Under ConversionLogix
By December 2024, one standout community reached 98.9% occupancy — a 10.02% overall increase from the final 75.26% recorded
under ConversionLogix.
How We Helped These Communities
Increase Move-Ins
Project Flow
Onboarding
We start with an in-depth onboarding session to understand your community, objectives, and audience, ensuring we’re aligned from day one.
Design & Content Strategy
We developed a high-converting, senior-friendly design with engaging content tailored for prospects.
Website Implementation
We built and launched an optimized, mobile-responsive website designed for lead generation.
SEO Optimization
We implemented technical SEO, keyword targeting, and local search strategies to improve rankings.
Paid Media Implementation
Services we implemented
How We Achieved
These Results
01
onboarding
An in-depth onboarding session to understand the community, objectives, and audience — aligning from day one.
02
Design & Content Strategy
A high-converting, senior-friendly design with engaging content tailored for prospects and their families.
03
Website Implementation
Built and launched an optimized, mobile-responsive website engineered for lead generation.
04
SEO Optimization
Technical SEO, keyword targeting, and local search strategies to improve rankings across markets.
05
Paid Media Implementation
Optimized ad spend, refined targeting, and improved conversion tracking for stronger ROI.
