Schedule Consultation

Thrive Method

Website Development
Conversion Tools
SEO
Paid Media
Automation
Call Center
AI

The Flawed Marketing System Holding Communities Back

01

Patchwork Solutions

In an effort to cover all bases, senior living communities often work with multiple vendors and partners to handle different aspects of marketing—such as SEO, paid media, and content creation. While each vendor may be effective in its own area, these disjointed services rarely align, creating a fragmented strategy that lacks cohesion. This scattered approach means the community’s marketing message becomes inconsistent and less impactful.

A man and woman are seated together, intently focused on a laptop screen in a collaborative setting

Outdated Strategies

The senior living industry has traditionally lagged in adopting innovative digital marketing strategies. Many communities still rely on outdated tactics that fail to resonate with today’s seniors and their families. Instead of a fresh, engaging online experience, prospects are met with a generic sales process that does little to differentiate the community or encourage serious consideration of senior living as a viable choice.

02
a person drinking from a cup
03

Referral Agency Dependency

With limited success from patchwork solutions and outdated methods, many communities turn to referral agencies as a last, and oftentimes necessary, resort. While agencies bring in leads, they come at a high cost and with very short length of stays—often taking a substantial percentage of revenue for each resident. This dependency becomes a costly crutch, draining resources without providing a sustainable, tailored marketing system for long-term success.

Two individuals shaking hands over a desk filled with cash

THE RESULT:

Prospects Stay at Home

In an effort to cover all bases, senior living communities often work with multiple vendors and partners to handle different aspects of marketing—such as SEO, paid media, and content creation. While each vendor may be effective in its own area, these disjointed services rarely align, creating a fragmented strategy that lacks cohesion. This scattered approach means the community’s marketing message becomes inconsistent and less impactful.

A senior woman sitting comfortably in a chair

Case Studies

We don’t just promise results. We deliver them.

Case Study: 4 Month Occupancy Growth

No Data Found

View more Case Studies

How ConversionFormula Outperformed ConversionLogix in Occupancy and Increased Monthly Revenue by $1.6M

From Outdated to Optimized: A Complete Website Revamp That Drives Results

Unlocking $7.3M in Revenue: How 20 Communities Achieved a 1997% ROI

SEO Excellence: Transforming Traffic with +16,000 New Organic Users

View more Case Studies

POWERED BY @CONVERSIONFORMULA 2024

Skip to content