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Conversion Tools

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  • Conversion tools

Built to Convert,
Not Just Collect

Purpose-built assessments and interactive tools that engage prospects, qualify leads, and guide families toward the right care decision — while feeding your team high-intent, actionable data.

Explore the Tools
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CARE ASSESSMENT LIVE STEP 2 OF 5 How mobile is your loved one currently? Fully independent Needs some help Mobility device Bed / chair bound STEP 3 OF 5 Does your loved one have memory concerns? No concerns Occasional forgetfulness Early-stage dementia Advanced dementia STEP 4 OF 5 What type of living space is preferred? Private studio Shared suite One-bedroom Two-bedroom NEXT › New lead captured Mary T. · Memory Care match
  • The Challenge

Your Website gets traffic
but not leads

Senior living websites average a 1–2% conversion rate. Families visit, browse, and leave — without ever raising their hand. Our Conversion Tools fix that at the source.

  • The Problem

What’s broken right now

  • Generic contact forms that bore visitors and lose leads
  • High bounce rates with no engagement or follow-up
  • Manual, time-consuming qualification processes
  • Families leave without understanding their options
  • The fix

what our tools do instead

  • Interactive assessments that engage and qualify instantly
  • 24/7 automated engagement captures every visitor
  • AI-powered nurturing moves prospects through the funnel
  • Personalized recommendations guide families to action

Product Walkthrough: Conversion Tools Suite

A 3-minute walkthrough of the full suite – All 5 tools

Installs on any website in minutes

Integrates with your CRM automatically

Real-time lead data in your dashboard

  • Conversion tools

Five Tools.
OneGrowth Engine.

Each tool is designed to engage families at a different stage of their journey — from first visit to scheduled tour.

CARE ASSESSMENT LIVE STEP 2 OF 5 How mobile is your loved one currently? Fully independent Needs some help Mobility device Bed / chair bound New lead captured Mary T. · Memory Care match NEXT ›
01

Care Assessment

A guided, multi-step assessment that helps families evaluate their loved one’s current care needs. Instead of generic lead forms, prospects complete a meaningful interaction that positions your community as the authoritative resource.

  • Evaluates ADL limitations, cognitive status, and care level requirements
  • Generates a personalized care summary families can share with your team
  • Automatically scores and routes leads to the right sales path
  • Embeds directly into any page of your community website
Try our Care Assessment
CARE MATCH LIVE STEP 3 OF 4 What's your preferred location? Urban / City Suburban Rural / Countryside 3 Communities Matched · 94% NEXT ›
02

Care Match Assessment

An intelligent matching engine that pairs families with the right type of senior living — independent living, assisted living, memory care, or skilled nursing — based on their specific situation, preferences, and budget.

  • Analyzes 20+ data points to surface the ideal care match
  • Presents personalized community recommendations with match scores
  • Reduces time-to-tour by qualifying prospects before first contact
  • Integrates with your CRM for instant lead enrichment
Try our Care Match Assessment
COST BREAKDOWN Monthly estimated costs Room & Board $3,200 Care Services $1,800 Amenities $950 Monthly Total $5,950 You Save $1,200/mo
03

Cost Comparison

An interactive cost transparency tool that shows families how senior living compares to home care, skilled nursing, and other alternatives — eliminating the “sticker shock” barrier that stalls decisions.

  • Side-by-side monthly cost breakdown with real local data
  • Includes hidden costs of in-home care (falls, family caregiver burnout)
  • Exportable PDF report families can take into family meetings
  • Proven to increase tour-booking rates by demonstrating value clarity
Try our Cost Comparison
AI AI Assistant ● Online What care do you offer? We offer 3 care levels... Type a message...
04

Conversion Widget

A persistent, context-aware conversion widget that lives on every page of your community website. It intelligently surfaces the right call-to-action based on visitor behavior, converting passive browsers into active leads.

  • Smart triggers based on scroll depth, time on page, and exit intent
  • Adaptive CTAs — tour booking, free guide, assessment, or call scheduling
  • A/B tested messaging that improves with every campaign
  • Zero-friction one-click lead capture with form prefilling
Request a Demo
5 of 6 Interests Matched
05

Lifestyle Assessment

A preference-based lifestyle matching tool that helps seniors themselves engage with your community. By focusing on lifestyle fit — activities, dining, social opportunities — it shifts the conversation from “care” to “quality of life.”

  • Captures hobbies, social preferences, dining habits, and wellness goals
  • Generates a "Lifestyle Match Score" for each community in your portfolio
  • Emotionally resonant — seniors complete it at 3x higher rates than care assessments
  • Share-ready results that drive referral traffic from families
Try our Lifestyle Assessment
  • How It Works

Four Steps
to Conversion

Every visitor who lands on your site is a potential move-in. Our conversion tools are built to engage, qualify, and route the right leads to your team — automatically, around the clock.

01

Integrate

We embed the tools directly into your website with a simple code snippet — no rebuild required.

02

Engage

Visitors interact with assessments, calculators, and chat — 24 hours a day, 7 days a week.

03

Qualify

AI captures data and scores every lead automatically based on care needs and readiness.

04

Convert

Qualified leads are routed to your team in real-time, ready to move in.

  • Why it works

Built for Results.

24/7 Engagement

Never miss a prospect, even after hours or on weekends.

Data-Driven

Every recommendation is backed by real data, not guesswork.

Personalized

Each family gets tailored guidance based on their unique needs.

Results that compound.

Tools that learn and improve with every interaction, driving measurable growth over month.

3.2x

average lead volume increase

  • Frequently Asked questions

Have questions?

Check out our FAQs for quick answers—if you need more help, feel free to reach out!

Get in Touch
The right tool depends on what you want to help prospects understand or accomplish. The Care Assessment evaluates care needs, the Care Match Assessment helps identify the appropriate type of senior living, the Cost Comparison compares senior living with other care alternatives, the Conversion Widget creates conversion opportunities across your website, and the Lifestyle Assessment focuses on preferences such as activities, dining, social opportunities, and wellness goals.
Yes. Conversion Tools can be embedded directly into your existing website with a simple code snippet, so a website rebuild is not required.
Yes. Conversion Tools are built to integrate with popular CRMs. The page also describes CRM integration for lead enrichment and routing qualified leads to your team in real time.
Yes. Each tool can be customized with your community’s branding, tone, and messaging to create a more cohesive online experience.
ConversionFormula provides reporting on engagement, lead generation, and conversions. The tools also provide real-time lead data through the dashboard, helping your team track performance and understand how prospects are engaging.