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Boosting Occupancy: +52% Monthly Move-Ins in 3 Months

81 to 120 move-ins in 3 months

$1.6M in additional monthly revenue

MONTHLY MOVE-IN GROWTH

+52%

ACROSS 21 COMMUNITIES

Learn how 21 senior living communities accelerated move-ins with data-driven marketing strategies.

Accelerate Your Community’s Growth

introduction

From June to August 2024, 21 senior living communities saw a 52% increase in monthly move-ins — growing from 81 to 120 in just three months. ConversionFormula’s targeted approach, combining data-driven insights, paid media, and personalized lead nurturing, drove consistent occupancy growth across every community.

 

The result: an estimated $1,608,683 in additional monthly revenue. Communities that had plateaued under ConversionLogix saw measurable improvement through optimized lead generation and targeted marketing driven by ConversionFormula.

The Results: 52% More Move-Ins in Just 3 Months

Increase in Move-Ins

+ 0 %

Move-Ins in August Across 21 Communities

0

Move-Ins Per Community in August (ave.)

0

The Challenge: Move-Ins Are the Key to Sustainable Growth

  • The Problem

What’s broken right now

  • Communities struggled with inconsistent move-ins
  • Traditional marketing efforts lacked measurable ROI
  • Needed faster, more scalable lead generation
  • The fix

what we do instead

  • Targeted paid media & digital ads to attract high-intent leads
  • Optimized website & landing pages for higher conversion rates
  • Implemented marketing automation to nurture prospects effectively

How We Helped These Communities
Increase Move-Ins

Step-by-Step Breakdown

We launched highly targeted ads to attract high-intent leads and drive conversions.

We optimized content and technical SEO to improve search rankings and organic traffic.

We redesigned the website and implemented tools to increase engagement and lead capture.

We automated follow-ups and personalized messaging to keep prospects engaged.

We analyzed campaign performance and continuously refined strategies for maximum impact.

Services we implemented

The Data: Move-In Growth Month by Month

View more Case Studies

31% increase in website traffic

977 online leads in the first month

WEBSITE TRAFFIC GROWTH

+10,442

USERS IN 60 DAYS
See how an outdated, underperforming website was transformed into a modern, visually engaging, and high-traffic platform….

61.3% to 82.8% occupancy in 4 months

Surpassed the 82.4% regional benchmark

OCCUPANCY GROWTH

+22%

IN FOUR MONTHS
In the final stages of lease-up, one senior living community achieved a 22% occupancy increase over…

+63% more move-ins per month

+25 more residents per year

TOURS PER MONTH

+171%

ABOVE INDUSTRY AVERAGE
Our communities aren’t just meeting industry standards—they’re exceeding them. In this case study, we compare our…