by Scott R. Wells | Aug 21, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
In the final step of the Resident Value Journey, Scott R. Wells discusses how to get Promoters of your community. We have moved on from getting reviews and testimonials and now move on to raving fans. Step 8: Promoters The final step here and promoters are the...
by Scott R. Wells | Aug 19, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Your senior living digital marketing does not stop once you get a resident. If you have happy residents then you have to get them talking and sharing their story. Step 7: Advocate You now have a happy resident who has been comfortably living in your community. The...
by Scott R. Wells | Aug 15, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Now that you have a new resident, your senior living marketing takes the next step into the Ascend stage where you find opportunities to maximize revenue. Step 6: Ascend Congratulations, you have successfully graduated to the Ascend step – where we now have a new...
by Scott R. Wells | Aug 9, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
In this video, Scott R. Wells dives into how a tour can make or break your senior living marketing plan & strategy. This is where you take control and establish your community as the ultimate prize. Step 5: Excite At this point in the Resident Value Journey, you...
by Scott R. Wells | Aug 8, 2019 | Assisted Living Marketing, Content Marketing, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Senior Living Marketing is stepping into high gear with the Convert Stage. In the last step of the Resident Value Journey, we generated a lead by providing value. Now, it is time to nurture and encourage that lead to exchange something of great value to them –...
by Scott R. Wells | Aug 4, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool
Senior living marketing and creating your resident value journey hinges on creating new leads – this is the lifeblood of any marketing strategy. In this step, we convert visitors to leads! Step 3: Subscribe At this point in our journey, our prospective resident...
by Scott R. Wells | Jul 31, 2019 | Assisted Living Marketing, Content Marketing, customer value journey, Local SEO, Paid Media, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing
Crafting your senior housing Resident Value Journey began with Awareness. The second step in the Resident Value Journey is creating Engagement. Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....
by Scott R. Wells | Jul 29, 2019 | Content Marketing, customer value journey, Customer Value Optimization, Link Building, Resident Acquisition Model RAM, Resident Value Journey, SEO, SmartChoices Tool
Let’s dive into the Resident Value Journey after we set the foundation for your senior living marketing foundation in our last video. Step 1: Awareness Before someone can become a new resident – awareness needs to happen. They must know your community exists,...
by Scott R. Wells | Jul 25, 2019 | Assisted Living Marketing, Customer Value Optimization, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SEO, SmartChoices Tool
An introduction to the Resident Value Journey – which is the backbone of any successful senior living marketing strategy. This is where digital marketing for your senior living & care community begins and ends… With a Resident Value Journey… that...
by Scott R. Wells | Dec 18, 2018 | Resident Acquisition Model RAM, Resident Value Journey, SmartChoices Tool
Part 3 – the finale… it is time for video. Scott R. Wells discusses the need for senior living video marketing and guess what – if you are watching this it is probably you that needs to step up… Hey everyone, my name is Scott R. Wells and...
