Step 8 of the Resident Value Journey – Promote

by | Aug 21, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool

In the final step of the Resident Value Journey, Scott R. Wells discusses how to get Promoters of your community.  We have moved on from getting reviews and testimonials and now move on to raving fans. Step 8:  Promoters The final step here and promoters are the...

Step 7 of the Resident Value Journey – Advocate

by | Aug 19, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool

Your senior living digital marketing does not stop once you get a resident.  If you have happy residents then you have to get them talking and sharing their story. Step 7: Advocate You now have a happy resident who has been comfortably living in your community. The...

Step 6 of the Resident Value Journey – Ascend

by | Aug 15, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool

Now that you have a new resident, your senior living marketing takes the next step into the Ascend stage where you find opportunities to maximize revenue. Step 6:  Ascend Congratulations, you have successfully graduated to the Ascend step – where we now have a new...

Step 5 of the Resident Value Journey – Excite

by | Aug 9, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool

In this video, Scott R. Wells dives into how a tour can make or break your senior living marketing plan & strategy.  This is where you take control and establish your community as the ultimate prize. Step 5:  Excite At this point in the Resident Value Journey, you...

Step 4 of the Resident Value Journey – Convert

by | Aug 8, 2019 | Assisted Living Marketing, Content Marketing, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool

Senior Living Marketing is stepping into high gear with the Convert Stage.  In the last step of the Resident Value Journey, we generated a lead by providing value.  Now, it is time to nurture and encourage that lead to exchange something of great value to them –...

Step 3 of the Resident Value Journey – Subscribe

by | Aug 4, 2019 | Assisted Living Marketing, Content Marketing, Customer Value Optimization, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SmartChoices Tool

Senior living marketing and creating your resident value journey hinges on creating new leads – this is the lifeblood of any marketing strategy.  In this step, we convert visitors to leads! Step 3: Subscribe At this point in our journey, our prospective resident...

Step 2 of the Resident Value Journey – Engagement

by | Jul 31, 2019 | Assisted Living Marketing, Content Marketing, customer value journey, Local SEO, Paid Media, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing

Crafting your senior housing Resident Value Journey began with Awareness.  The second step in the Resident Value Journey is creating Engagement.  Scott R. Wells discusses how to move prospective residents and their families through the Engagement phase of the RVJ....

Step 1 of the Resident Value Journey – Awareness

by | Jul 29, 2019 | Content Marketing, customer value journey, Customer Value Optimization, Link Building, Resident Acquisition Model RAM, Resident Value Journey, SEO, SmartChoices Tool

Let’s dive into the Resident Value Journey after we set the foundation for your senior living marketing foundation in our last video. Step 1: Awareness Before someone can become a new resident – awareness needs to happen.  They must know your community exists,...

Introduction to the Resident Value Journey

by | Jul 25, 2019 | Assisted Living Marketing, Customer Value Optimization, Local SEO, Resident Acquisition Model RAM, Resident Value Journey, Senior Housing Marketing, Senior Living Marketing, SEO, SmartChoices Tool

An introduction to the Resident Value Journey – which is the backbone of any successful senior living marketing strategy. This is where digital marketing for your senior living & care community begins and ends… With a Resident Value Journey… that...