by Scott R. Wells | Oct 2, 2018 | Local SEO, Resident Acquisition Model RAM, Resident Value Journey, SEO
Digital Marketing tactics & strategy change very quickly and if you are not evolving your senior living & care community may be getting left behind. Don’t romanticize the past and question everything. What is my ROI of my current strategy? Do I...
by Scott R. Wells | Sep 28, 2018 | Resident Acquisition Model RAM, Resident Value Journey
Close more tours into move-ins. If the prospective resident is a good fit then discover how to ask questions and create natural tension to close more deals – quicker. Hey everyone, this is Scott R. Wells Selling is what makes your community move without the...
by Scott R. Wells | Sep 24, 2018 | Resident Value Journey, Uncategorized
Stop and answer these questions before you dive into digital marketing. Already started – no big deal, but these 4 questions will set the foundation for understanding how you will benefit your ideal resident moving forward and crafting your own Resident Value...
by Scott R. Wells | Nov 13, 2018 | customer value journey, Resident Acquisition Model RAM, Resident Value Journey, SEO, SmartChoices Tool
Is your senior living community looking outside the box with Digital Marketing? Sometimes, we need to rely on the aspects of what we want and look outside of the normal solutions to find what we need. Scott explores this in today’s video. Are You Looking For A...
by Scott R. Wells | Nov 8, 2018 | Paid Media, Resident Acquisition Model RAM, Resident Value Journey
Paid Media is the go-to solution most marketing agencies recommend for senior living communities. But, is it the right fit? Hey there – my name is Scott R. Wells, founder & CEO of ConversionFormula And the creator of the SmartChoices Tool Today I want to...
by Scott R. Wells | Oct 25, 2018 | Resident Acquisition Model RAM, Resident Value Journey, SEO, Tips & advices
Inspired by my all time favorite ad from Apple – I encourage you to think outside the box. Have the courage to go against the traditional marketing methods that simply do not work today. Watch and enjoy. “Here’s to the crazy ones. The misfits. The rebels....
by Scott R. Wells | Oct 23, 2018 | Resident Value Journey
Is selling something that is taught or are some people just born with it? Can selling really be predictable? Watch now to learn our take… Can Selling Really Be Predictable? Hey, everyone, it’s Scott R. Wells and today we are going to dive into this...
by Scott R. Wells | Oct 4, 2018 | Content Marketing, Resident Acquisition Model RAM, Resident Value Journey
Discover the 5 Core Elements To Selling Your Senior Living Community. This is another foundational element in creating your own Resident Value Journey – and 5 questions to help you begin the process. 5 Core Elements of Selling Your Senior Living & Care...
by Scott R. Wells | May 24, 2018 | Resident Acquisition Model RAM, Resident Value Journey, Tips & advices
In our last post, Change Your Mind Change Your Marketing For the Better, we discussed how NOT using resident-centric marketing is hurting your efforts at acquiring move-ins & new residents for your senior living & care community. We also promised that we...
by Scott R. Wells | May 22, 2018 | Resident Value Journey
Want More Move-Ins? Improve Your Marketing for Your Senior Living & Care Community. The world’s first “teenagers”. Drive-in movies. Hamburgers and malts. Rock and roll. Chubby Checker. Elvis. The Beatles. Easy Rider. Born to Be Wild. Mouseketeers. Flower...
